Another significant move has been the shift from coloured gemstones to ready-to-wear jewellery. The jeweller who sat in your courtyard all day designing customised jewellery is now history. Hence, people today opt for finished jewellery. Yogi and Nirmala now fabricate exclusive jewellery and one-off pieces. Thus, the firm encompasses an entire gamut of operations – from importing fine rough, manufacturing it in Jaipur, designing fine jewellery, and marketing this jewellery in India as well as overseas. However, not all fine emeralds are converted into jewellery. So many are left unmounted.
