M/s K S Durlabhji

In April 1985, Rashmikant and Yogi parted ways, the former retaining R.Y. Durlabhji, and the latter setting up M/s K.S. Durlabhji in partnership with the doyen of the trade, Padmashri Khailshanker Durlabhji.

“Khelubhai” passed away on 13th February, 1992 – leaving behind a rich legacy of formidable institutions and fearsome principles. A legend had gone. Khelubhai had established standards that others could only dream about –as jeweller, entrepreneur, visionary, reformer, pioneer, philanthropist and, above all, as a man of high principles and uncompromising ideals.

Today, Durlabhji is a household name in fine emeralds, venerated everywhere for its fine merchandise and finer business ethics. The family has catered to the top jewellers in theworld – Harry Winston, Van Cleef and Arpels, Bulgari, Tiffany, Boucheron, Cartier, Fred, Chaumet, Oscar Heyman, De Young – to namejust a few. Durlabhji emeralds have graced the best showrooms, and adorned the most famous people; the firm, currently headed by the husband-wife team of Yogi and Nirmala Durlabhji, with daughter Ruchi in tow, is an indispensable part of the select international market in fine gemstones.

        The Indian Milieu

In days gone by, there existed an insatiable demand for fine gemstones the world over. The firm could barely meet its overseas requirements. Consequently, the domestic market stood ignored; besides, there was no significant domestic demand.

Of late, India has witnessed the evolution of a class of people that understand and appreciate fine jewellery. The firm has, consequently, made a gradual transition towards an Indian clientele while, at the same time, retaining a very selective foreign base.